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Enesco welcomes Jimmy the Bull to portfolio

Giftware, resin figurines and wall art among lines due to launch at Spring Fair 2019.

Art Ask Agency is continuing to build up the licensing programme around Jimmy the Bull – with Enesco the latest partner to come on board.

The company is developing giftware, resin figurines and wall art among other lines, with the range due to be launched at Spring Fair in February 2019.

Assets for Jimmy the Bull include hundreds of cheeky and charming images chronicling the relationship between owner – Rafael Mantesso – and the bull terrier.

Jimmy’s Instagram feed has amassed over 600,000 followers, while a book called A Dog Named Jimmy featuring a collection of tongue in cheek imagery was also a hit.

A number of licensees are on board for the brand, including Groovy UK which is also readying its giftware line for launch at next year’s Spring Fair.

“Enesco UK is a dream partner for us and Jimmy the Bull,” said Maria Strid from Art Ask Agency. “We are very much looking forward to seeing the products come to life. The concepts are amazing

“Enesco is a reference within the licensing industry, as well as in the gift industry, and we look forward to a successful collection with them.”

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