Enesco reveals Hallmark partnership

Company will create and distribute giftware lines in selected European markets including the UK.

Enesco has secured a licensing deal with Hallmark International, which will see it create and distribute giftware products in selected European markets, including the UK.

Two new collections inspired by the artwork of two of Hallmark’s card lines – Little Meow (pictured) and Style & Gracie – are planned for the initial launch, with plans for further releases in January 2017.

The Little Meow range includes mugs, figurines, plush and accessories, while Style & Gracie will feature wine glasses, tote bags, accessories and figurines.

Ken Johnson, md of Enesco Europe, said: “We are very excited to be working on a new giftware relationship with Hallmark International.

“The two iconic brands are collaborating to develop innovative gift products from Hallmark’s extensive design and character library.”

Julie Michell, senior licensing manager at Hallmark International, added: “We’re delighted to be working with Enesco across a whole range of gifting, both in the UK and internationally.

“We feel Hallmark’s creativity and quality credentials are a good match and we look forward to doing great things together to give retailers even more to shout about.

“With their first product assortments, they have really captured the essence of both Style & Gracie and Little Meow and developed some fabulous products and we’re excited to see them launch into the market. With more ranges planned, we are looking forward to a long and successful partnership.”

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