Endemol Shine US to develop Miss Universe brand

New partnership covers Miss Universe, Miss USA and Miss Teen USA.

Endemol Shine is to work with The Miss Universe Organization on commercial initiatives in the US.

The partnership will see Endemol Shine’s LA-based team look for opportunities with US brands for Miss Universe, Miss USA and Miss Teen USA.

These will include on-air integrations, off-channel sponsorships and promotions, digital initiatives and licensing extensions such as consumer products, gaming, live events and experiences.

Health and wellness, beauty and lifestyle, apparel and accessories are among the target categories.

“The Miss Universe brand is recognized all over the world with nearly 10,000 women participating in our programs each year,” said Paula M. Shugart, president of The Miss Universe Organization.

“Our organization is uniquely positioned to support stakeholders in different markets on the grassroots and national level, and we look forward to building new opportunities together with Endemol Shine.”

Tamaya Petteway, svp of brand and licensing partnerships at Endemol Shine North America, added: “When we work with television properties beyond our studio, it’s important that they are a great fit and The Miss Universe Organization is just that – a globally recognized brand with a built-in audience, broad appeal, a passionate fan base and talent that uplifts and inspires.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.