Appetite from global audience to engage with shows is phenomenal says group director.
Having seen significant growth and high demand for its portfolio this year, Endemol Shine Group will arrive at Brand Licensing Europe in October on a high.
The company has unveiled its 2019 show line-up, with scripted titles such as Peaky Blinders and Black Mirror starring alongside established brands like MasterChef and classic properties.
“Our portfolio is seeing significant international growth and with demand high, we are expanding our brand licensing offering into new markets and across new categories,” said Jane Smith, group director, brand licensing and gaming at Endemol Shine Group. “The appetite from our global audience to engage with our shows is phenomenal.
“We are committed to developing fantastic new products and experiences for our fans, with categories such as experiential, gaming and ecommerce a key priority for us.”
A highlight is likely to be Peaky Blinders, which returned to BBC1 over the recent Bank Holiday weekend to much acclaim.
In addition to the launch of an official Peaky Blinders webstore – which offers consumers print on demand apparel and a range of licensed products – the first raft of official products have been well received.
These include Bravado’s Peaky Blinders apparel range, which created unprecedented pre-order demand across Bravado’s wholesale business in addition to distribution in key retailers such as Primark and Next; best selling products such as the Peaky Blinders pint glass from manufacturer and distributor GB eye; Danilo’s (UK) and Willow Creek’s (US) 2019 calendars; Corsair’s range of men’s grooming products in Superdrug and Boots; gift products in France with Larousse; and Ecell’s global range of phone cases and accessories.
There are also a number of upcoming products and experiences for AW19 including a tailored menswear capsule collection from David Beckham’s label, Kent & Curwen, plus the first ever Peaky Blinders festival.
Moving on, and MasterChef now boasts more than 60 local versions, airing in over 200 territories and watched by 300 million people globally. Visitors to the Endemol stand will get the chance to be updated on key live experiences, ecommerce and publishing activities.
Simon’s Cat and Mr Bean will highlight various updates, with the latter gearing up for its 30th anniversary in 2020.
Key licensing markets for Black Mirror include the UK, US and Brazil, with apparel ranges from partners Bioworld and Hybrid. In addition, there are also episodic themed ranges such as the Nosedive episode inspired board game from Asmodee.
Deal or No Deal and Big Brother round out the portfolio.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
