The emoji brand is further strengthening its reach across Peru, Colombia and Ecuador, welcoming Marca.Me as its new licensing agent for those regions.
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories.
The company will lead with targeted commercial strategies to boost emoji’s retail impact.
“Collaborating with emoji – The Iconic Brand is an exciting opportunity that aligns perfectly with our vision,” commented Patricia Berrocal and Sandro Ruju, co-founders of Marca.Me. “This partnership enables us to explore new product avenues and create connections between iconic brands and impactful market opportunities.”
Paulina Pérez, vp of licensing and operations of the emoji company GmbH, continued: “Our partnership with Marca.Me marks an inspiring new chapter for emoji – The Iconic Brand. With their innovative approach and deep understanding of the local market, we are confident in the potential for growth in these territories. We look forward to a future filled with innovative initiatives and continued expansion, and we’re excited to see the positive impact of this collaboration.”
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