This ad will be closed automatically in X seconds.

emoji and Medialink team on successful event in China

emoji and Medialink are celebrating the success of a recent shopping centre event in China, designed to help raise the public’s spirits following the pandemic restrictions in the country.

Back in May, an emoji-themed event landed at the Linyi MixC shopping centre in China. Several well known emoji characters made an appearance, helping to engage customers in the immersive event.

Visitors were also able to have a group photo with their favourite emoji icons.

The activity was widely promoted on various social media channels including WeChat, Little Red Book, Douyin, Weibo and Dianping, garnering over 100,00 visits.

“We are honoured to be part of this event, that helped to cheer up people after the Covid restrictions,” commented Marco Huesges, ceo and founder of The emoji Company.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
AshHol500x500
 
ToyTopic's Ashley Holman discusses laying the foundations for 2026 and beyond, and rolling out a raft of new product....
CKBrandedTile500x500
 
The British lifestyle brand continues to expand across a variety of categories, with the latest deal being with The Branded Tile Company for a range of glass splashbacks....
HellsKitchenRoblox500x500
 
Metavision - part of ITV Studios’ Zoo 55 - has unveiled Hell’s Kitchen as its first-ever format brand to be brought to life on immersive gaming and creation platform Roblox....
HearstUK500x500
 
Hearst UK is looking to significantly grow its team, and is recruiting for three new positions....
MPowerBrands500x500
 
A new chapter has begun for licensing agency J&M Brands, with it revealing a rebrand to MPower Brands....
M&HBook25500x500
 
The second edition of the Licensing Museum & Heritage Book highlights just how much the sector has grown over the past 12 months....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.