The emoji brand has secured a deal with newly established licensing agency, Licensi for the Balkans and Greece.
Based in Athens, Licensi operates primarily in the Balkans but has a global footprint, with the new deal marking a significant step for both companies.
“This venture presents a distinctive opportunity for us, marking the evolution of our fruitful partnerships,” commented Andreas Tsochantaris, who co-founded Licensi with George Zervos. “Beyond our initial focus on football and sports, this alliance enables us to explore broader realms, forging connections between renowned brands and lucrative commercial ventures.”
Marco Hüsges, ceo and founder of the emoji company, continued: “We are thrilled to align forces with Licensi. We are confident that Licensi’s strategic acumen, coupled with the adaptable essence of the emoji brand, will catalyse the exploration of new categories and the establishment of innovative partnership programmes.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.