This ad will be closed automatically in X seconds.

Emma Lawrence unveils new collaborations

Illustrator and designer, Emma Lawrence and agency MHG Licensing have confirmed a number of new collaborations in the home, garden and gift sector.

Stubbs Mugs has launched a range of mugs, chopping boards, tote bags, tin signs and bar blades, which were showcased at Glee earlier this summer. The products feature designs of birds, wildlife and wild flowers, along with popular field and farm animals wearing wellies. Emma’s popular tractors and 4×4 vehicles also make an appearance.

In addition, Emma’s sub-brand Little Nature Explorers has now been licensed by home and garden gift specialists, Jardinopia.

The company will be developing a full range of children’s garden products including gardenwear, tools and accessories. Emma’s first Bugs range will hit the shelves in spring 2023. This will be joined by a range of Emma Lawrence Designs EcoPot’s which are environmentally focused pots and planters, together with Grow Your Own kits.

“It is so important to get children out into the garden and open spaces, and to truly appreciate the natural world around them,” commented Andrea Barnett, ceo of Jardinopia. “Using Emma’s wonderful designs, we hope to do our little bit and to further encourage children to ‘garden’ wherever we can.”

Emma added: “It is a perfect fit, with both of us sharing an ethos of encouraging children outside and into nature. The quality of Jardinopia’s products is fantastic and I can’t wait to see the Little Nature Explorers brand brought to life.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.