This ad will be closed automatically in X seconds.

Elves Behavin’ Badly licensing gets a boost

Licensing partnership secured with Smiffys for dress-up and accessories.

PMS International is continuing to build up the Elves Behavin’ Badly licensing programme, appointing Smiffys to develop dress-up and dress-up accessories.

“We are excited to be collaborating with Elves Behavin’ Badly on adding these naughty elves to our adult costume range,” said Dominique Peckett, director of Smiffys. “Seeing how incredibly popular the brand has become, there is no doubt that these characters will be in high demand for the Christmas party season.

John Costi Mouyia, licensing manager at PMS International – the owner of the brand – added: “We are delighted to have Smiffys on board; we are sure that their expertise in the fancy dress costume and party arena will bring a new and fun dimension to the Elves Behavin’ Badly brand.”

Elves Behavin’ Badly will be exhibiting at Brand Licensing Europe again this year from October 1-3 at London’s ExCeL.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.