This ad will be closed automatically in X seconds.

Elmo’s Playdate special to air on BBC One

30-minute special will air on Saturday May 30 and star favourite characters with some famous faces.

Sesame Workshop has created a new 30-minute special starring Elmo, Cookie Monster and Grover among other characters joined by some famous faces on a virtual playdate.

Airing on BBC One tomorrow (Saturday May 30), Sesame Street: Elmo’s Playdate sees Hollywood star Anne Hathaway, American composer Lin-Manuel Miranda and actor Tracee Elliss Ross join the Sesame Street characters as they discover new ways to play and learn together.

The special aired as a simulcast in the US last month and has been broadcast in over 30 countries around the world including Australia, New Zealand and Japan. It also previously aired on CBeebies on May 8 and is available on BBC iPlayer.

Elmo’s Playdate celebrates everyone who is helping families during this time. It also highlights simple pleasures such as baking at home, in a cosy video call, which will feel very familiar to today’s viewers. The celebrities and characters sing songs, play games and take silly dance breaks.

The new content is part of Sesame Workshop’s Caring for Each Other initiative, which is designed to support families through this unprecedented time.

Sesame Street’s consumer products licensing is managed in the UK and Eire by Bulldog Licensing.

“Sesame Street has reacted incredibly quickly to the COVID-19 situation, supplying helpful, comforting resources and content for families in line with the brand’s values of friendship, care, wellbeing and kindness,” commented Rob Corney, md of Bulldog Licensing. “With its rich heritage, Sesame Street is well-placed to support children and their families during this time, offering familiarity and reassurance in a time of great uncertainty.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.