Electronic Arts has revealed the first glimpse of what it describes as the ‘interactive future of football’, EA Sports FC, unveiling its new brand vision, identity and logo.
FC will become EA Sports’ platform to create, innovate and grow new football experiences, connecting hundreds of millions of fans through console, mobile, online and esports products.
The EA Sports FC brand will debut in more than 100 matches across the biggest leagues in the world. Football fans will see the new brand identity in the wild for the first time through partners including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more.
“This is where the story of EA Sports FC begins,” commented Nick Wlodyka, svp and gm at EA Sports FC. “We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future.
“EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we’re energised to show our fans more about the future in July.”
The new brand takes its design inspiration directly from the beautiful game and a dominant shape in football culture that represents the sport in multiple dimensions – triangles.
From passing techniques to set plays, the shape has also been woven into the DNA of EA Sports football experiences for decades; from the isometric angles of its first 8-bit experiences and the triangular polygons that make up every pixel of its most modern games, as well the iconic player indicator symbol that appears above every athlete in every match.
Fans will have access to more than 19,000 fully licensed players, 700 teams and 30 leagues, with the support of over 300 global football partners that will allow further expansion into areas including both women’s and grassroots football.
Richard Masters, chief executive of the Premier League, commented: “Through our long-standing partnership with EA Sports, we are able to bring fans around the world closer to the Premier League and we recognise the importance of the next generation in growing the future of football.
“We look forward to the relationship evolving through the launch of EA Sports FC, whether that’s bringing in developments in the ePremier League, opening new football pitches to benefit communities in the UK, or providing fans with exciting in-game experiences.”
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