This ad will be closed automatically in X seconds.

The Eden Project reveals licensing growth

Company is looking to secure further home licensees by the end of the year for programme.

With many products launching this autumn, The Eden Project’s presence at retail is starting to build.

The Eden Project’s coffee range from Fresh Coffee Co launched in March this year across all Waitrose stores, with special gift packs on sale at Lakeland in the run up to Christmas. The Franchi seed range is well into its second season with Wyevale and the RHS, while Flame Tree Publishing’s 2017 calendar range has attracted interest worldwide.

A Portico card range is now launching to retail, while Heaven Scent’s range of candles has just launched in the independent sector and is being introduced to mainstream retailers. Other existing licensees include Turtle Mat and Somerset Cuisine.

Eden’s licensed products are also on sale in the Eden Project retail area, which has an annual turnover of over £3.5m.

Eden is now looking to develop the brand in the garden and outdoor living categories, so that the product range will “truly reflect Eden as a brand”, Tracey Smith, commercial manager told The Source.

“The success we’ve had so far means that we’re are looking to sign more licences,” said Tracey. “As the Eden Project is built in an old clay pit, we would love to sign a licence for British-made ceramics using china clay sourced from Cornwall. We are also in discussions with other home licensees, which we will look to secure before the end of the year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.