In a new venture into extreme outdoor exploration, Brandgenuity has brokered a deal between adventurer Ed Stafford and B-Corp certified camping brand, OLPRO.
The partnership sees the launch of a range of tents and sleeping bags, blending OLPRO’s innovative design and sustainable materials with Ed Stafford’s vast experience in the field.
The collaborative range features five tents, including 2- and 8-berth tents, and two newly designed sleeping bags. The Ed Stafford OLPRO range provides customers with a wider variety of designs and product features. Using OLTECH REPRO, a sustainable material crafted from repurposed plastic bottles, the products exemplify the fusion of sustainability and cutting-edge design. The tents are designed featuring rain diverters on zips to keep the inside of the tents warm and dry, and black inners to keep the tents cool and dark for comfortable summer sleeping.
“As a brand designed for adventure, it’s been an incredible experience working with one of the world’s best known adventurers,” commented Daniel Walton, ceo at OLPRO. “Working alongside Ed, we’ve developed a range of tents for people who want to get out there and enjoy the outdoors using our innovation and Ed’s experience.”
Ed Stafford added: “We’ve crafted some great kit based on our shared love for exploration and the outdoors. With many of my experiences being impacted by waste plastic, I’m also thrilled that our collection can repurpose that into durable, adventure-enabling equipment. I’m excited to see adventurers embrace this unique collection.”
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