This ad will be closed automatically in X seconds.

Ecoffee Cup nets Arsenal FC collaboration

The frontrunner in the mainstream reuse market, Ecoffee Cup has partnered with Arsenal FC to create a co-branded collection using the club’s IP portfolio and packaged under its new Merch with Purpose initiative.

Ecoffee Cup’s collection spans Arsenal FC’s retro Bruised Banana kit, Heritage collage, and kids’ Gunnasaurus designs all prominently featuring its Choose To Re-use messaging.

The partnership is part of a longer- term campaign to encourage Emirates Stadium to go single-use free on game days by helping fans understand, embrace, and feel comfortable with the reasoning behind it, reported Products of Change.

“Every weekend, sports fans eat and drink their way through hundreds and thousands of coffees, burgers, and beers – all in single-use containers,” said David McLagan, brand director at Ecoffee Cup. “Our mantra has always been that the only way to make re-use the ‘new normal’ is to make it popular, accessible, and inclusive of the 97% who remain unaware or disengaged with the issues.

“We are able to deliver a strong message to a mainstream audience, particularly among men. Meanwhile, the influence that clubs and players alike have over their supporters is extraordinary, but change will take a holistic approach.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.