Ebury is to publish the first ever official Heinz cookbooks, including gift books for lovers of Ketchup and Baked Beanz.
The licensing partnership will launch with The Heinz Cookbook on 5 May 2022, followed by four ingredient-led gift titles. Elizabeth Bond, publishing director for Ebury Partnerships, acquired the world rights (excluding North America) from Claire Potter, md at Metrostar.
The Heinz Cookbook will be a collection of 100 specially-commissioned, ingenious and delicious recipes, featuring over 30 of the nation’s favourite products as the star ingredients. It will be followed in late 2022 and 2023 by the first ever official Ketchup, HP Sauce, Beanz and Lea & Perrins books.
“This is an exciting opportunity to partner with our best-loved food brands to create iconic gift books, and develop a range of healthy and delicious recipes which will delight every Heinz fan,” commented Elizabeth.
Jojo de Noronha, Kraft Heinz Northern Europe president, added: ‘Our products are loved by consumers, and we know that they are already featuring many of our brands in their day to day meal recipes. The Heinz Cookbook and Icon titles will offer surprising new recipes to make exciting dishes for every occasion and the creative licence to experiment with their favourite products.”
Metrostar’s Claire continued: “We received a number of strong proposals for the rights to publish Kraft Heinz books but were impressed by Ebury’s vision for the brands in publishing and passion for the project. We are excited to see where this partnership can go.”
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