Plush deal secured for Herbie character, while The Bopniks ready for Kidtropolis debut.
e-bop.tv, the online kids channel which has a two hour viewing limit per day, has kicked off its licensing programme.
The channel will be launching a plush toy of Spaceship Captain Herbie, the channel anchor, following a deal with Keel Toys.
Herbie has already been featured heavily in recent campaigns with Mother & Baby magazine and is the ‘Kids Reward Card’ gift for the Warner’s Budgen’s and e-bop.tv Kids Good Behaviour campaign.
This is the first product launch for e-bop.tv and there are already plans to roll out merchandise programmes for other characters from the channel’s shows, such as Flossie The Tooth Fairy, Charlie Marmalade, Dr Molly, Don’t Like it – Won’t Eat It and The Bopniks in 2017.
“We are aware that not all children have the opportunity of owning and caring for a dog or pet and nearly all kids love a cuddly toy. So Herbie can become their virtual paw pal,” said Victoria Brook of e-bop.tv.
“I recall my own girls playing with their favoured plush, taking it with them on all their adventures, so we are thrilled to bring a safe, cuddly, tactile plush to market that we hope will inspire kids to do the same.”
Meanwhile, kids’ supergroup The Bopniks will launch at next week’s Kidtropolis event at London’s ExCeL, tying in with the introduction of the new music series on e.bop-tv.
The Bopniks is a music group comprised of stars from kids’ TV and legends from the music industry whose aim is to bring a mix of original songs and comedy to the channel, aimed at three to six year olds.
Gemma Gallagher, director at Kidtropolis, commented: “We are thrilled e-bop.tv have chosen Kidtropolis for the debut of The Bopniks. We can’t wait to unveil this brilliant musical proposition to a family audience and see children and adults alike bop around to their tunes.”
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