Dsquared2 and legendary rock band KISS have partnered for an autumn/winter 2025 collection, drawing inspiration from KISS’ iconic Alive! Tour merch of 1975.
The aim of the collection is to reinterpret the raw energy of the band and their early merchandise through a bold, contemporary lens. The collaboration celebrates the band’s unmistakable visual identity while staying true to Dsquared2’s ‘fearless’ approach to self-expression.
“KISS has always been about pushing boundaries, both in music and style,” commented Dean and Dan Caten, founders and co-owners of Dsquared2. “We wanted to create statement pieces that embodies that same fearless attitude – something that makes you feel unstoppable the moment you put it on.”
Jon Spalding, commercial director at Pophouse Entertainment, continued: “Artistic legacy is critical – how it is built, maintained, protected and evolved. Pophouse, in partnership with KISS have been working together to progress a series of special projects which deliver on their legacy and storytelling.
“We’re delighted to have partners in Dsquared2. Dean, Dan and the whole team really understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history. This project has been supported by UTA and Bravado who bring their expertise in launching this collection to market.”
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