New signings confirmed in the UK and across Europe.
DRi is further building the programme for Takkoda’s Pets Rock, with licensees signing up across various key territories.
The company has added Carlton Books to the roster in the UK, with a gift book set to roll out in the spring.
Meanwhile, across Europe there are new signings for both Schmidt Spiele and Oxygen, producing Pets Rock puzzles and footwear respectively.
There is also further expansions into South East Asia, with Eadeco coming on board in China for homewares and Giordano introducing new apparel in the Philippines.
In the US, EmpireDirect is producing fine art for the brand, with Trevco handling apparel and homewares. Meanwhile, Titanio is introducing mugs, cushions and pet products into Chile.
The Pets Rock brand was launched 2008 and is the brainchild of London-based photography and design partnership, Takkoda. A blend of photography and illustration, celebrities and iconic figures are combined with real pets to make a unique and contemporary art style.
It boasts over 55 licensees across 25 categories.
