There is something very right about spreading good news right now, and if you have the endorsement of a top actress who happens to have her own TV show to do it, with true conviction, all the better. And, if it has a positive knock-on effect on greeting card sales as well as the human psyche, it is a dream come true.
Actress Drew Barrymore took to the airwaves on a recent episode of the Drew Barrymore Show, to not only give The Happy News (the UK-based newspaper which only features good news) a great big thumbs-up plug, but also invited its founder, Emily Coxhead, to appear on the show to talk about it.
In her introduction to Emily, Drew said: “I think she is my British soul sister”, championing not only the concept of The Happy News brand, but the gumption of its creator who invented the newspaper in 2015 that has since spawned licensed ranges, including greeting cards from Pigment in the UK (that are distributed by Leanin’ Tree in the US).
Commenting about appearing on the programme, Emily confided to sister site PG Buzz that it was “very nerve-wracking, but so exciting and as soon as I started speaking to Drew I felt comfortable and as though I was just chatting to a friend. She totally ‘got’ The Happy News and had been following it and me for a while on social media so genuinely did seem like a big fan of it”.
As Emily added: “It’s kind of hard to comprehend having somebody so high profile be a fan of what you do, but Drew along with many others seems to be able to see the impact of sharing and celebrating happy news especially in these strange times.”
As Emily said on air in a world that is rather overwhelming with so much disturbing news and happenings, hearing about kind people and positive things can help redress the balance.
“You’ve got to look hard for the good things, but they are there,” Emily reinforced.
Countering some people’s dismissal of The Happy News as being naïve, Emily told the viewers: “I don’t want to cover over the bad and pretend that it’s all sunshine and rainbows as it isn’t” but that she wants to “give people hope.”
This unexpected high profile coverage has coincided with the launch of a new look to The Happy News greeting card range from Pigment, as well as new integrated caption designs.
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