The characters from DreamWorks Animation’s Trolls have teamed up with the United Nations, the UN Food and Agriculture Organisation and the UN Foundation in a digital campaign for healthier eating and more sustainable living.
As part of the International Year of Fruits and Vegetables, the Trolls encourage their fans to become food heroes by taking actions including eating healthy and reducing food waste, and adding these actions to the United Nations’ ActNow initiative.
“DreamWorks Animation is honored to collaborate with the United Nations, UN Food and Agriculture Organisation and the UN Foundation to encourage healthier eating and raise awareness for reducing food waste,” said David Bynder, svp global brand partnerships for DreamWorks Animation. “The Trolls are a celebration of positivity and we hope their enthusiasm will inspire kids and families around the world.”
As part of the global campaign, a special video and graphic social media posters have been launched, with new ones following weekly for a month.
The #TrollsFoodHeroes digital and online campaign will aim enlist more food heroes, who, like the Trolls, see the value in fruits and vegetables and the fight against food waste.
Maximo Torero, chief economist of the Food and Agriculture Organisation of the UN, continued: “Trolls characters will help us teach children important lessons about healthy diets and reducing waste in a fun and engaging way.
“We are grateful to DreamWorks for their partnership in inviting the world’s children to become food heroes, a habit we hope they will retain for a lifetime.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
