Textiles licensee secures deal with brand owner Acamar Films and agency TLC.
Dreamtex has further expanded its licensed portfolio, securing a deal with Acamar Films and TLC for Bing themed home textiles.
The first Bing collection – featuring Hoppity Voosh – includes single and junior sized bedding, as well as a velour cushion and fleece blanket.
Further accessories are due to be added to the collection in the coming months.
Andrew Downie, commercial director at Dreamtex, said: “It’s been great to work on Bing – the stories are authentic, honest and fun and the artwork is perfect for home textiles. We are looking forward to developing the range further.”
Bethan Garton, head of global licensing at Acamar Films, added: “Dreamtex have been a pleasure to work with on the design of the Bing range and the quality of their products are fantastic. We are already receiving pictures of little ones enjoying their new bedding throughout Bing Facebook page, which is a delight to see.”
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