Dreamtex has secured a new partnership with The FA for UK home textiles celebrating the England football teams during a busy tournament year.
The partnership will see the unveiling of a new football-themed home décor range to include England bedding, towels, blankets, ponchos and cushions based on an eye-catching and patriotic style guide.
Honouring both the men’s and women’s England teams, the genderless collection will appeal to England fans of all ages and those who aspire to be the next Harry Kane or Ellen White scoring goals at Wembley Stadium.
“We have already seen a surge of enthusiasm from industry buyers registering their interest in this phenomenal licence,” commented Anthony Duckworth, md at Dreamtex. “Stock is expected this autumn/winter just in time for England to kick off their World Cup campaign in Qatar on 21 November.
“With the current hype around the Women’s Euro 2022 Championships being hosted in this country as well, it’s an exciting time to launch officially licensed England merchandise and we couldn’t be prouder to follow both teams’ exploits in their respective tournaments and give fans a way of showing their support in their homes.”
Michael Lees, licensing partnerships manager at The FA, added: “The FA is excited to work alongside Dreamtex, our new licensing partner in the homeware category. We are looking forward to seeing a creative product range come to life in time for the World Cup in Qatar this year, which will be available to purchase from a range of UK-based retailers.”
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