Licensee working with Repreve to apply designs across the bedlinen range.
Bedding specialist Dreamtex has partnered with National Geographic for the launch of a recycled bedding collection.
In a market first, Dreamtex is working with Repreve – the leading performance fibre made from recycled plastic bottles – to apply National Geographic designs across the bedlinen range made from the unique and ethical material.
The deal was brokered by IMG.
Launching in spring/summer 2019 across the UK, the product will be sold in recycled packaging, with no polythene bags or single use plastic being used.
“Billions of plastic bottles go into landfills or the ocean every year. The fibre created by Repreve is already being transformed into athletic and fashion apparel, making a big difference for our future,” said Anthony Duckworth, md of Dreamtex. “They have already recycled more than 10 billion plastic bottles.”
“This new fabric really excited us and we wanted to find the perfect brand for our initial concept. National Geographic is one of the most recognised and respected scientific and education organisations in the world and we’re thrilled to be partnering with this iconic brand, which is already leading the charge re consumer engagement around the urgent and global issue of ocean plastic waste.”
Helena Mansell-Stopher, director of UK licensing at National Geographic, added: “This collection is further proof of how we are using our core values to create a meaningful consumer products strategy that creates premium consumer experiences that encourage the use of sustainable products to drive consumer change.”
“We are immensely proud to be bringing a collection of recycled licensed bedding to market for the first time. By partnering with Dreamtex to create this new range, consumers now have more opportunities to support National Geographic’s mission; to create a planet in balance.”
Natalie Horne, senior licensing director at IMG, continued: “We consider National Geographic and Dreamtex to be the ideal collaborating partners.
“The new range underpins both of their brands, values and dedication to protect the planet, and we look forward to its launch this year.”
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