Bed retailer builds on existing Team GB partnership where it is the official sleep partner.
With preparations continuing for the rescheduled Paralympic Games in Tokyo next summer, ParalympicsGB has partnered with bed retailer, Dreams.
The welcoming of a new partner has given the team a “real boost” in the final critical months of preparation for the Games, said ParalympicsGB ceo Mike Sharrock.
“Quality sleep, rest and recuperation is fundamental to athletes’ preparation and overall wellbeing,” he said. “Through this partnership, Dreams are demonstrating a genuine commitment to inclusion and we are really looking forward to working with them.”
Mike Logue, ceo of Dreams, added: “We’re thrilled to be partnering with ParalympicsGB in the lead up to the 2021 Games. The athletes are demonstrating extraordinary talent and determination as they train for the rescheduled Games and quality sleep plays a hugely important role in this. We believe in better sleep for all and hope this partnership gives all the fantastic athletes that extra edge as they prepare for the most anticipated sporting event of the year.
“This builds on our existing Team GB partnership where we are the official sleep partners. We can’t wait to see all of our athletes well rested and in action next year.”
ParalympicsGB is expecting a team of around 240 athletes to compete in 19 sports at the Games.
Mike Sharrock added: “We are increasingly confident Tokyo 2020 will be a wonderful celebration of all that humanity can achieve after such a tumultuous year and with the support of the British public our talented ParalympicsGB athletes can inspire and unite the nation once again.”
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