Dream Theatre has secured the rights for the Maradona consumer products programme from Podium Icons.
Podium Icons has exclusively acquired the master licensor rights from Sattvica SA, the Argentine company which owns the Maradona, name, image and likeness rights. The deal includes a range of assets and IP to develop the Diego Maradona brand.
Dream Theatre has been tasked with bringing brand Maradona to India and South Asia, and the company has already begun working with licensees in apparel, footwear, luggage, gifts and novelty memorabilia.
“We are very excited to represent Maradona in India and South Asia,” commented Jiggy George, founder and ceo at Dream Theatre. “Maradona’s personality and impact on the game is timeless and as football gains ground in India, fans old and new will have a chance to celebrate the sheer genius of Maradona with authentic merchandise across categories.”
Sanjay Wadhwani, ceo and founder of Podium Brands, continued: “Maradona was more than just the greatest footballer of all time, he transcended the sport and became an icon to millions. We are thrilled to be given the honour of building the Maradona brand with the purpose of sharing his remarkable story and, in time, building a lasting legacy promoting social and charitable causes in his name.”
Regarded as one of the greatest footballers of all time, Maradona is the joint holder of the FIFA Player of the Century award, along with Pele.
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