Toei Animation confirms collaboration with adidas Originals for brand.
Adidas Originals is to collaborate with Toei Animation and its popular Dragon Ball Z property.
The new tie-up sees three of the most iconic battles between heroes and villains throughout the anime re-imagined in trainer form.
Following the Dragon Ball Z chronology, the collaboration features seven silhouettes from the Adidas Originals roster, chosen to represent the characteristics of the heroes and villains to which they refer.
Kicking off with the battle between Son Goku and Frieza – two of the anime’s most recognisable faces – the project begins with the ZX 500 RM and Yung-1 respectively.
This will be followed by Son Gohan and Cell, depicted in trainer form as Deerupt and Prophere. Representing the final battle in the project, the Ultra Tech and Kamanda silhouettes are made up in the image of Vegeta and Majin Buu.
With the culmination of all seven Dragon balls, the collaboration will be finished with the appearance of Shenron the Dragon, which is re-imagined as the EQT Support Mid ADV PK.
Each release will include two silhouettes (one hero and one villain), dropping monthly from September to December. The shoes will be presented in special collaborative packaging featuring an individual Dragon Ball detail, each box coming together to create a singular back cover design – a homage to the tapestry-like images found on the spines of the original Dragon Ball magazines.
“Adidas is an exceptional partner and it’s been a delight working with their creative team to bring this exciting collaboration to life,” said Masayuki Endo, president of Toei Animation.
“Their artistic vision adds a new chapter to the ongoing story of Dragon Ball’s merchandising success and we can’t wait for fans to discover what’s been created.”
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