Five tonies bundles featuring Seuss characters and stories will begin to roll out from 2022.
Dr. Seuss Enterprises is teaming up with Tonies to create a line-up of audio experiences spotlighting its characters and story library.
The tonies partnership comes as Dr. Seuss Enterprises puts a major focus on building more audio-first entertainment experiences and expanding its portfolio of beloved characters onto more audio-focused platforms.
Just in time for its 65th anniversary, The Cat in the Hat will be the first Dr. Seuss Tonie to debut in early 2022. The Cat in the Hat Tonie will feature original audio productions of some of Dr. Seuss most iconic characters and stories, including The Cat in the Hat, The Cat in the Hat Comes Back and There’s a Wocket in My Pocket. Additional titles will be unveiled in the coming months.
“Audio continues to be on the rise as parents look for new ways to entertain their kids beyond screen time, whether its audiobooks or podcasts, or something as innovative as tonies,” commented Susan Brandt, president of Dr. Seuss Enterprises. “The tonies team has created an experience that is verbal, tactile and inspirational for kids’ imaginations.
“As our team continues to bring our properties further into the world of audio, we see tonies as a cornerstone partnership.”
Christoph Frehsee, president of tonies USA, added: “The Dr. Seuss library is filled with timeless and universally loved stories that appeal to imaginations of so many youngsters.
“Beginning with The Cat in the Hat, we are looking forward to bringing this whimsical world of characters to the tonies universe in 2022 and beyond.”
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