Dr. Seuss Enterprises is collaborating with outdoor lifestyle brand Parks Project to launch a vibrant apparel and accessories collection with a purpose, inspired by the whimsical world of Dr. Seuss.
The first line in the collection debuts today (30 October) and spotlights the Dr. Seuss classic, Oh, the Places You’ll Go!, while playfully reimagining art from the book in the nature-inspired style of Parks Project.
Additional drops within the collection are set to be released throughout 2025, pairing classic Dr. Seuss IP with other national parks and nature themes.
The first drop in the line draws parallels between the themes of determination found within Oh, the Places You’ll Go! while taking cues from the towering peaks and icy grandeur of Mount Rainier.
“We chose Mount Rainier for our Oh, The Places You’ll Go! collaboration with Dr. Seuss because it captures the magic of adventure and discovery,” commented Jack Gray, president at Parks Project. “Mount Rainier, with its awe-inspiring views and wild beauty, reflects the sense of wonder and possibility that the book is all about. Just like the story encourages us to embrace the journey ahead, Rainier reminds us of the amazing places we can reach when we step outside and explore. This collab is all about celebrating nature’s beauty and the adventurous spirit in all of us.”
The 12-piece collection includes full-zip fleece jackets, beanies, cozy socks, tees, a blanket, and more, in sizes for both kids and adults.
Keith Eshelman, Parks Project ceo and co-founder, added: “We’re thrilled to partner with Dr. Seuss to bring the beauty of our national parks into the whimsical world of ‘Oh, the Places You’ll Go!’ This story has inspired countless adventures, and we couldn’t be more excited to merge its motivational message with our mission to protect and preserve these wild places. Just as the book encourages us to move mountains, we’re doing the same in our way – empowering the next generation of adventurers and conservationists to explore, dream, and leave it better than they found it.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
