On-pack promotion will be supported by in-store and social media campaigns.
Doritos has teamed up with Xbox for a new partnership including on-pack promotions, social media and in-store activations.
The promotion will give consumers the chance to win 70,000 Xbox prizes, including the new Xbox One X console.
Each promotional pack contains a unique code which consumers simply need to enter onto doritos.co.uk/xbox, where they can see if they’ve won, reports Talking Retail.
As well as the consoles, prizes up for grabs include Xbox One games, Xbox Live Gold access, Xbox Game Passes and free packs of Doritos.
The launch is being supported by in-store and social media campaigns, as well as an Xbox homepage takeover.
The on-pack promotion will run until December 31, 2017.
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