Edge Beauty to launch a line of signature fragrances for the country music star from spring 2021.
Dolly Parton is joining forces with Edge Beauty on a signature fragrance line.
The deal with Edge Beauty – which also has branded products from Cher in its portfolio – was secured by IMG which was appointed as Dolly’s exclusive global licensing representative in May 2019.
The collection will debut in spring 2021, with the products inspired by Dolly’s own signature scent, reported Fashion United.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” Dolly commented. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
Gary Krakower, vice president of licensing at IMG, added: “Dolly has always been passionate about fragrances and creating her own signature scent, so it was top of our list and we are confident we have found the perfect partner in Edge Beauty.”
Steve Mormoris, chief executive at Edge Beauty, said that Dolly “strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures”.
“The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand,” Steve commented.
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