Global superstar Dolly Parton has unveiled her long-awaited cosmetics brand, Dolly Beauty, with a special preview of the collection.
An extension of her successful fragrances in partnership with Scent Beauty, Dolly Beauty products are now available exclusively on a newly launched site DollyBeauty.com, with in-store rollout beginning in 2025.
In a deal brokered by IMG, Dolly Beauty is kicking off the initial launch with the Heaven’s Kiss Lipstick collection in four shades: Jolene Red, Honey Plum, Rosebud and Birthday Suit, all in glamorous rhinestone packaging.
The shades will range from bright red to pale pink, with additional neutral tones suitable for all skin types. The product line-up is just the beginning for the brand as additional lip, eye and face products will launch throughout the remainder of 2024 and into 2025.
“We are thrilled to introduce Dolly Beauty, as we believe Dolly Parton embodies many generations of women who are excited to experience this connection to one of the world’s most beloved people,” commented Steve Mormoris, founder and ceo at Scent Beauty. “Cosmetics is an obvious category for Dolly which has been long awaited by her millions of loyal fans.”
“All of my life I’ve wanted to be pretty, and my new cosmetic line is going to allow me and you to be our very best,” said Dolly Parton. “So, fly pretty, up, up and away. Enjoy!”
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