The Dog Man licensing programme is moving up a gear in the UK, with Rocket Licensing appointed to handle the property in the territory by The Joester Loria Group.
Dav Pilkey’s Dog Man books have proved a hit worldwide since debuting in 2019, driving over $1.5 billion. The recently released Dog Man movie from DreamWorks Animation debuted as the number one box office hit in the US, Canada and the UK with other global markets to follow.
The series has – to date – inspired 14 successful books and a robust licensing programme in the US spearheaded by Dav Pilkey’s worldwide licensing agency, The Joester Loria Group. Key Dog Man product includes toys, board games, a video game, apparel and school supplies sold at retailers including Walmart, Target, Amazon and Barnes & Noble.
In the UK, the Dog Man licensing campaign is moving into gear with a range of partners including Jakks Pacific and University Games.
Rocket is already targeting a large list of categories in the first phase of its licensing campaign including apparel, sleepwear, accessories, gifts, stationery and school supplies and costumes.
“We are delighted with the extraordinary success of Dog Man books, entertainment and licensing in the US,” commented Debra Joester, president of The Joester Loria Group. “With books and the movie topping charts in the UK, the time is right to deliver great Dog Man product to our loyal UK fanbase. We look forward to working with Rocket Licensing, whose expertise in film and kids’ properties make them an ideal partner for the UK market.”
Charlie Donaldson, joint md at Rocket Licensing, continued: “Dog Man has pulled off the amazing feat of being utterly unique, wildly successful and still growing! With the continuing success of the books and now the film, demand for Dog Man product is growing fast and we’re thrilled to be working with The Joester Loria Group to bring a wide range of exciting kids’ product to retail.”
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