Christmas ad from Disney Consumer Products, Games and Publishing division marks 40-year partnership with Make-A-Wish.
Disney has today (Monday November 9) unveiled its new Christmas advert – a three-minute animated short telling a story of a grandmother, her granddaughter and the family traditions that connect them through the years.
The ad is part of Disney’s ‘From Our Family To Yours’ festive campaign and marks the company’s 40-year partnership with children’s charity, Make-A-Wish.
The storyline is inspired by the themes of traditions, family togetherness and nostalgia, and introduces two new characters – a grandmother, Lola, and her granddaughter – alongside familiar friend Mickey Mouse who features as a much-loved toy, gifted to Lola as a young child by her father in 1940.
With each passing year, Mickey comes to symbolise Lola’s childhood and a present day connection to her granddaughter, ultimately inspiring a festive surprise on Christmas morning.
The story is accompanied by the vocals of UK artist and Ivor Novello Rising Star nominee, Griff, who performs charity track Love Is A Compass. For every download before December 31 2020, 100% of the proceeds from the retail price will be donated to Make-A-Wish.
To celebrate the theme of festive family traditions, Disney is encouraging fans to head to Facebook, Instagram or Twitter to share their own past and present festive memories using #LoveFromDisney. For each special memory shared, Disney will donate $1 to Make-A-Wish (up to $100,000).
When it comes to product, the limited edition vintage Mickey Mouse soft toy featured in the ad is available from The Disney Store and ShopDisney.co.uk, also benefiting Make-A-Wish organisations.
“Christmas is a time for giving and giving back, and we’re delighted to debut this festive ad campaign supporting our long-term charity partner Make-A-Wish,” said Tasia Filippatos, svp Disney EMEA. “Our goal was to tell a universal story that inspires through the themes of family, love and special holiday traditions. We hope that Disney fans enjoy the short.”
Luciano Manzo, president and ceo at Make-A-Wish, added: “Our 40-year partnership with Disney has already helped grant so many wishes for children across the world and we’re really excited to be part of this Christmas campaign.
The festive season is such a meaningful time for so many families to celebrate special memories, and it’s wonderful to have the opportunity to grant even more life-changing wishes with Disney’s support. We hope audiences love the animated short and get involved.”
You can check out the ad below:
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