Licensor picked up accolade for its ongoing Healthy Living commitment.
Disney UK has been awarded for its ongoing Healthy Living commitment, winning a Health & Wellness award at the Institute of Grocery Awards.
The accolades – held on October 2 in London – aim to celebrate innovation and pioneering initiatives in the food industry and are judged by a panel of industry experts.
“Winning the IGD’s Health & Wellness Award for our Healthy Living initiatives in the UK marks a special milestone in our journey to use storytelling, innovation and most of all fun to help inspire families to lead healthier lifestyles,” said Mike Stagg, svp and general manager, retail Nordics, UK & Ireland, Digital Commerce EMEA at Disney. “It’s an absolute honour to be recognised by the grocery industry, the IGD and their panel of experts for the positive progress we’ve made to encourage families to get active and eat healthier.
Mike continued: “Our reformulation work with licensed food and drink partners has transformed more than 85% of our portfolio to align with our nutritional guidelines, significantly reducing sugar, salt and fats across the board.
“We’re also seeing excellent results from our long-term relationships with Public Health England and the Women’s Football Association, using Disney characters to inspire millions of active minutes for kids up and down the country through imaginative play and sports. This award recognises our progress and credibility in this space and will only energise our future plans.”
Natasha Maynard, nutrition and scientific affairs manager at IGD, added: “Walt Disney’s Healthy Living programme particularly impressed the judges because it encompasses many different initiatives that are being implemented at great scale.
“In particular, the company has transformed its product range and partnerships with suppliers to make its portfolio healthier. Disney aimed to be best-in-class and no product was out of scope. The company’s ability to use the power of its characters as a force for good to encourage children to make healthier choices made Disney the obvious choice to win this award.”
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