With a spritz of charming scents and a sprinkle of Disney magic, Bath & Body Works’ latest collaboration celebrates Disney Princess characters through a number of new fragrances.
Disney has teamed with the home fragrance and personal care specialist to launch six new fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana.
The 85-product assortment is Bath & Body Works most extensive collaboration collection yet and consists of an array of products including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitiser, plus decorative accessories that highlight icons from each character’s story.
“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet,” commented Maurice Cooper, chief customer officer at Bath & Body Works. “Scent has the power to transform our thoughts, feelings and emotions and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance.
“As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the centre of culture and innovation.”
Liz Shortreed, senior vice president of North America and global softlines at Disney, continued: “The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess.
“This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”
Each fragrance has been carefully crafted with a Disney Princess character in mind and designed to embody what each character represents and their unique personality traits.
For example, the Cinderella collection features notes of gardenia petals, musk and sapphire blue amber, representing Cinderella’s tendencies to never give up and treat everyone with respect; the Belle collection encourages fans to dare to be different, confident and comfortable being themselves including notes of rose petals, sparkling buttercup and whipped vanilla in the fragrance; while the Moana collection represents Moana’s bold and strong-willed spirit to save her people and home, features notes of lush green palms, plumeria breeze and coconut water.
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