New campaign aims to put the Disney Princess stories ‘front and centre’.
Disney is celebrating all of its Princess characters with the launch of a new initiative – entitled ‘Dream big, Princess’ – this month.
The new campaign aims to put the story of each Princess ‘front and centre’, celebrating the qualities each character possesses to encourage children to reach for their dreams.
A new photo series reimagining scenes from Disney Princess movies featuring the dolls, celebrating the importance of play and storytelling, was released ahead of New York Toy Fair last week.
Toy photographer Brian McCarty recreated key moments from the adventures of Merida from Brave, Tiana from The Princess and the Frog and Rapunzel from Tangled.
The selection of animated film frames was painstakingly brought to life in exacting detail by a team of set designers using toys, custom-created sets, props and lighting.
McCarty and his team recreated three scenes through one-of-a-kind doll-size environments. Standing in for the animated heroines are Disney Princess dolls from Hasbro (Rapunzel and Tiana) and Disney Store (Merida, Flynn), styled to appear just as they did on screen.
“Disney Princess characters have been cherished for generations. Their incredible stories and unique qualities, whether it’s Merida’s bravery, Tiana’s determination or Rapunzel’s courage, have always resonated with people all over the world.” said Leslie Ferraro, co-chair Disney Consumer Products and Interactive Media, and president, Disney Consumer Products.
“Toys play a key role in extending these stories and sparking kids’ imaginations, and this photo series celebrates the importance of play, creativity and great storytelling.”
You can watch the new ‘Dream big, Princess: Be a Champion’ video below.
