Company to focus on core strengths in the region, including its consumer products business.
Disney has restructured its business in India, putting more focus into its core strengths, including films and its consumer products business.
According to Forbes, the company is aligning the business in India to its international organisational set up and looking to build a leaner structure by shutting down loss making units.
India’s character licensing market is pegged at around $600 million and growing at a pace of 15% to 18% annually – and Forbes sees huge potential for Disney.
Disney’s consumer products business, which has been running in India for 11 years, has enjoyed significant growth over the last couple of years.
More than 60 million Disney products and one million Disney books are sold in the region annually and the company is likely to see significant growth in future. The company is exploring innovative product lines in the country, which is likely to give a boost to this segment.
According to Forbes’ estimates, the Consumer Products and Interactive Media segment accounts for nearly 15% of Disney’s valuation, and it expects revenues of this segment to reach nearly $6.5 billion by the end of its forecast period.
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