Disney is kicking off its new Disney Princess ‘Create Your World’ multi-year brand campaign that encourages fans to embrace their inner Princess magic to create the world they envision and to start making their dreams a reality.
The campaign will consist of new global Disney Princess products, a Portal to the Princesses virtual experience and a YouTube series.
To celebrate all things Princess, Jodi Benson, the voice of Ariel in Disney’s The Little Mermaid, shared: “Being part of the Disney Princess family has been one of my highest honours. Ariel’s journey, her confidence and courage to create a better world inspire me to this day. My hope is that her story, as well as all the other adventurous Princess stories out there, continue to inspire all generations to find the magic of their inner Princess, so they too can create the worlds they want.”
New products will range from transforming play-sets and building blocks, through to detail-rich dolls and movie-inspired costumes.
Some of the highlights include an interactive Disney Princess Deluxe Day Spa Style Set from JAKKS Pacific; the Disney Princess Market Adventure set from the LEGO Group; and the Carriage to Castle Transforming Play-set from Mattel – available globally – as well as new products available on DisneyStore.com. Adult ranges will also be available from licensees including Loungefly among others, while there will also be new publishing from Insight Editions and Random House Children’s.
“Magic is at the very core of the Disney Princess franchise and our company. It’s what fuels our stories and the beloved adventures that our characters embark on,” commented Tracy Thurman, vp global product design at Disney Consumer Products. “We constantly strive to bring this magic to life in new ways through products, leaning into how kids play and how they want to interact with our characters. It’s our hope that children not only continue to believe in the magic of Disney Princess, but that it inspires them to find their own magic within.”
Fans will also be able to virtually interact with Disney Princess characters (including Ariel, Moana, Tiana and Rapunzel) on their phones through a new Portal to the Princesses augmented reality experience. Parents can help their kids choose which Disney Princess they want to meet and then will be prompted to help the Princess create a new experience together, unique to the world of each Princess.
Meanwhile, the Disney Princess Create Your World Making a Disney Song YouTube series premieres today (1 August) on the official Disney Princess YouTube channel. The six episode video series follows four talented girls who are given the chance to participate in the first ever performance of a new original Disney Princess-inspired song in front of a live audience at Disneyland Park.
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