Business overhaul includes change in trading name and logo.
Distributor of licensed Disney jewellery, Disney Couture UK has undergone a business overhaul which includes a change in trading name and logo.
The business is now trading as Couture Kingdom UK and is able to utilise the recognisable Disney logo in its branding.
Over the next few months, there will be a transition to new packaging, POS materials, as well as the introduction of two new collections, Disney Princesses and Precious Metals.
The retail website has been relaunched with a fresher, more modern look and a stronger identity to reflect the designs which are based on Walt Disney’s classic movies and famous characters.
Company director, Tom Coulter, explained: “The new logo pays subtle homage to the familiar crown used in the original Disney Couture branding.
“However, we felt it was time for a more updated look to attract our target audience of 18-35 year old female Disney fans.
“The makeover also aims to enhance the appeal of our products to our strong customer base of all ages who are looking for the perfect Disney-themed gift.”
The West Midlands-based supplier has over 60 stockists including retailers such as The Disney Store, Goldsmiths Boutique and Watch Shop.
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