Disguise has confirmed a multi-year renewal of global rights for its LEGO costume line.
The partnership between the two companies first began in 2015, helping Disguise to launch its costume footprint around the world.
“The LEGO brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them,” commented Tara Hefter, president and gm of Disguise. “We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic minifigure characters, the LEGO brick, their hit series Ninjago and several of their lines that fall under the LEGO umbrella.
“Disguise matches the level of quality and innovation that the LEGO brand maintains in all their products. This is proven out year after year in stores and online through the solid retail performance of this Disguise line. We are proud to continue the tradition for the years to come.”
Peter Søgaard, vp licensing and extended line at The LEGO Group, added: “We are thrilled to continue our partnership with Disguise to produce official LEGO costumes. Their products continue to delight children and adults alike – whether they become their favorite LEGO characters or show off their love for the LEGO brand – with their thoughtfully designed dress-up offering.”
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