Company teams with Academy Sports + Outdoors for new Discovery Adventures line.
Discovery Consumer Products has partnered with Academy Sports + Outdoors for the launch of a new Discovery Adventures product line.
Aimed at outdoor adventurers, the new lifestyle range includes tents and sleeping bags for adults and children.
The collection is accompanied by an all-new Discovery Adventures mobile app, which launched in March. The app comes packed with useful tips for fending for yourself on any journey. It features weekly updates, news posts, outdoor VR, survival tips, essential tools and extreme choose-your-adventure survival challenges.
The retail debut also coincides with the launch of the new Discovery Adventures website and social platforms on Instagram and Facebook. The website is an online destination for all things Discovery Adventure, featuring short form content, quizzes, interactive content, exclusive products and more.
“Discovery Adventures seeks to ignite the adventurous spirit in all of us by providing products, experiences and services that help consumers engage with the world around them,” said Leigh Anne Brodsky, Discovery Global Enterprises evp.
“Academy Sports + Outdoors is the go-to destination for outdoor enthusiasts, and our aligned mission of providing the tools needed to embrace the unknown makes them a perfect partner to bring our line of functional tents and sleeping bags to outdoor adventurers.”
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