STEM-based initiative will launch in Happy Meals worldwide.
Discovery is collaborating with McDonald’s to bring a STEM-based initiative to Happy Meals on a global basis.
The new programme will see the debut of Discovery #MindBlown STEM robot toys, while it also includes an integration into McDonald’s McPlay and Happy Studio apps.
Discovery #MindBlown debuted at retail last year with global toy partner Merchsource.
Initial offerings featured a wide range of toys for ages six to 12 that draw inspiration from Discovery’s thousands of hours of STEM programming from Discovery Channel and the Science Channel.
The collaboration with McDonald’s begins this month in select markets and will continue to roll out through 2020.
The promotion includes a line-up of ten Discovery #MindBlown STEM-centric toy robots, with each accompanied by a challenge gaming card. Each robot has a unique function that helps teach children about a certain science, technology, engineering or maths principle in a fun, hands on way.
“Discovery and McDonald’s collaboration reflects our ongoing commitment to kids and families and allows our two companies to work together on new ways to encourage an interest in STEM, or build on one that’s already blooming,” said Carolann Dunn, vp consumer products licensing at Discovery. “We are proud of this collaboration and believe it will help make learning fun for kids while bringing families closer together through meaningful play experiences.”
Amy Murray, senior director, global family marketing at McDonald’s, added: “Our hope is that this meaningful promotion with Discovery empowers hands-on learning, and acts as a catalyst to introduce or foster an interest in STEM all while spending truly together family moments at McDonald’s.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
