Licensed lifestyle merchandise specialist, Difuzed has secured a new partnership with anime and manga distributor and licensor, VIZ Media.
The new tie-up will see Difuzed become the primary supplier of VIZ Media’s latest anime brands including Bleach Classic, Bleach 1000 Year War, Inuyash and Rooster Fighter to retail outlets across Europe.
The deal was brokered by BLA! Boutique Licensing Agency.
The signing of VIZ Media’s latest roster is a significant milestone for Difuzed, as it solidifies the company’s position within the anime space. With a wide range of licensed merchandise available – including t-shirts, hoodies, headwear, backpacks and keychains – Difuzed is confident that it is poised to meet the growing demand for anime merchandise across EMEA.
Its roster already includes brands from Crunchyroll, Mediatoon and Brand Licensing such as My Hero Academia, Naruto, Naruto Shippuden, The Seven Deadly Sins, The World Ends with Us, Tokyo Revengers and Yu Gi Oh among others.
“We are thrilled to partner with VIZ Media, and we are confident that our retail partners will be excited to offer their customers these highly sought-after anime brands,” commented Difuzed’s Gustavo Antonioni. “Our goal is to provide innovative merchandise to our customers and deliver a true brand experience for anime fans everywhere.”
VIZ Media’s Leon Maratchi continued: “With the growth of anime and manga internationally, VIZ Media is starting to represent more titles on a global scale, starting with BLEACH, BLEACH: Thousand-Year Blood War, Inuyasha, Rooster Fighter and Devil’s Candy. We are thrilled to partner with Difuzed BV to bring best in class products to our fans across Europe.”
Marie-Noelle Lutte, co-founder of BLA!, concluded: “With their high-quality product and extended distribution across Europe, Difuzed is indeed poised to meet the growing demand for anime merchandise. BLA!, VIZ Media’s licensing agent in Europe, is excited to see this fashion partnership between VIZ Media brands and Difuzed come to life, to create products that anime fans love.”
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