World of ancient warriors brought to life via t-shirts, hoodies, bags, backpacks, wallets, jewellery and more.
Difuzed is continuing its successful relationship with Ubisoft and Assassin’s Creed, readying a new collection for the eagerly awaited upcoming installment of the video games franchise.
Assassin’s Creed Valhalla is launching in time for Christmas 2020, focusing on an epic journey where Viking and Norse mythology are brought to life in 9th century England.
In turn, Difuzed has brought the world of ancient warriors to life in a contemporary collection of t-shirts, hoodies, beanies, baseball caps, bags, backpacks, wallets, jewellery and wristbands for men and women.
Over 50 items launched last week on pre-order.
Notably, the collection has proven so popular that EMP – one of Europe’s leading ecommerce companies in rock and entertainment merchandising – posted an exclusively designed t-shirt on its social media challenges on May 1 and it immediately became its bestselling t-shirt for three weeks in a row.
The post reached over 234,000 people and had more than 10,000 interactions in the first week alone.
The Assassin’s Creed Valhalla collection – which will hit retail alongside the game – is one of the largest created by Difuzed in its history with the franchise, with it offering a number of exclusive designs for retail clients.
In addition, items such as the wristband contain a ‘hidden secret’ which turns the simple product into a cosplay item, adding another layer of creativity.
“The relationship we have built with Ubisoft on Assassin’s Creed for over a decade summarizes the way that Difuzed works and is a great example of what our vision has always been: to work in partnership with our licensors year on year to build a brand that has evergreen appeal to a wide range of retailers and consumers,” explained Gilbert El Kalaani, ceo of Difuzed.
“Assassin’s Creed has become one of the biggest franchises in gaming through Ubisoft’s dedication to provide the gamer with an experience they love. Difuzed works to provide the same level of experience with the collections we develop, for everyone from the die-hard fan to the person that just loves the design inspired by a classic game.”
Steve Pearce, md of Red Central, which created the style guide in conjunction with Ubisoft, commented: “Valhalla is a powerful new era for the Assassin’s Creed franchise, so we were excited to delve in and explore how we could take the brand in a fresh visual direction.
“There is a savage beauty in imagery of the Viking age which we combined with Nordic symbolism to forge a confident and differentiating graphic style.”
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