This ad will be closed automatically in X seconds.

Diesel unveils Samsonite collaboration

Fashion brand teams with travel specialist for original, semi-transparent luggage collection.

Diesel has teamed up with Samsonite for a new collection of original, semi-transparent luggage.

The new line works on contrasting visuals, beginning with a solid black base and gradually fading into transparency, reported Fashion United. It is combined with a bright yellow mesh lining on the inside for a unique look.

As well as the design, the Samsonite x Diesel collection also includes technical features such as an integrated drawstring backpack and external USB port.

The range reinterprets three Samsonite collections with a dose of Diesel DNA and attitude, with products including luggage items and business backpacks.

“The design of these bags reflects the balance we all must calibrate; it allows for the world to see some of what we are, but not all of who we are,” explained creative director of Diesel Licenses, Andrea Rosso.

Sofie Deboes, product marketing director at Samsonite Travel Europe, added: “From the very first meeting, one could almost feel the dynamics and eagerness from both parties to reset the bar on luggage for the Samsonite x Diesel project. From a Samsonite point of view, it was truly exciting to get challenged on what we consider our everyday business.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.