Logistics group teams with accessories brand for limited edition accessories line.
Logistics company DHL has revealed a collaboration with accessories brand Casetify.
The new limited edition collection includes a series of phone cases and watch brands, featuring DHL’s signature red and yellow colours, tape and signature waybill, reported Fashion United.
The themed accessories include two watch band designs – called Wrap It Up and This Way Up – plus five phone cases (This Way Up, Tape It Up, The Glitter Yellow and two versions (yellow and clear) of Express It). Customers can customise the cases by entering their preferred name and location on a waybill design.
According to Fashion United, the first drop of the collaboration sold out within 12 hours when it launched in the US, with Casetify having to restock to meet high demand.
“Our unique collaboration perfectly illustrates DHL’s commitment to innovation, as well as our support for companies that aim to go global and expand their business internationally by leveraging our global network,” said Herbert Vongpusanachai, svp and md of DHL Express Hong Kong and Macau. “We are looking forward to bringing this collection to customers all over the world.”
Wes Ng, co-founder and chief executive of Casetify, added: “We appreciate DHL’s strong support to help startups like Casetify go global, and this first-ever tech capsule collection with a logistics company offered a new canvas for us to express our creativity and innovation, to bring refreshing and cool designs to our customers.”
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