Devolver Digital has signed several worldwide licensing partners for the record-breaking video game Fall Guys.
Developed by Mediatonic and published by Epic Games, Fall Guys is the massively multiplayer party game where hordes of exceptionally clumsy beans take on bizarre obstacles and colourfully chaotic game show rounds in an epic quest for the Crown.
Licensing partners across toys and collectables currently include:
- Moose Toys: master toy partner (appointed 2021), with Fall Guys premium plush, action figures and collectables are on sale now.
- Hasbro: board games. Monopoly Fall Guys is on sale now.
- Wow! Stuff: Figurines and gifts. Wow! Pods Fall Guys are on sale now.
- Bandai: Capsule toys on sale in Japan and available in the US from August.
- Kotobukiya: Collectable figures available to pre-order globally.
- Super Impulse: Mini figurines on sale from spring 2023.
- ItemLab: Sustainable Godzilla and Fall Guys collaborative plush available first on Fall Guys Merch store from October 2022.
All partners have worldwide rights within their associated categories.
Amazon, The Entertainer and Boots are among the retailers already on board to stock Fall Guys consumer products.
“Fall Guys is cool, colourful, global, cross-platform, cross-generational and free for all – making it perfectly suited to consumer products,” commented Fée Heyer, head of global licensing at Devolver Digital. “Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community.”
Joe Smith, vp of global marketing, licensed brands at Moose Toys, added: “As the Fall Guys game grows in popularity the arrival of these new figures, collectables and premium plush from Moose Toys deliver an entirely new way for fans to experience the brand they love. We had a blast bringing to life the first-ever Fall Guys toy line and working with the incredibly creative teams at Devolver Digital and Mediatonic.”
Richard North, ceo at Wow Stuff, continued: “We launched Fall Guys WOW! PODS several months prior to the recent ‘Free for All’ launch. The reaction by the fans was terrific then, but it’s ballistic now! We’ve shot up the rankings on Amazon and hit 4.7 stars out of 5 for Fall Guys.”
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