This ad will be closed automatically in X seconds.

Devolver Digital signs up Merchantwise for Cult of the Lamb in Asia Pacific

Merchantwise has been appointed by Devolver Digital to represent licensing and merchandising opportunities for the hit indie video game Cult of the Lamb across the Asia Pacific region. 

Created by Melbourne and UK-based developer Massive Monster, Cult of the Lamb launched in 2022 and instantly went viral, selling four million copies across the world on platforms including Xbox, PlayStation, Nintendo, PC and Mac.

Cult of the Lamb casts players in the role of a possessed lamb saved from annihilation by an ominous stranger, which must repay its debt by building a loyal following in his name. The game combines ultra-cute graphics with darkly comic themes, appealing to a teen and adult market.

In collaboration with Devolver Digital, Merchantwise will develop fan-focused merchandise and collaborations in categories including fashion, toys and collectables, homewares, gifts and novelties across priority markets including China, Japan, Korea, Southeast Asia, Australia and New Zealand.

“Merchantwise is delighted to be working with Devolver Digital on this brilliant and original new game which originated in our own hometown of Melbourne and has become a global success,” commented Alan Schauder, ceo at Merchantwise Group. “With its kawaii, dark-yet-funny character design, we believe that Cult of the Lamb has all the attributes for success in the world of licensing and consumer products. Our specialist international gaming team led by Philippe Bost can’t wait to get started.”

Fée Heyer, head of global licensing and partnerships at Devolver Digital, continued: “I am very happy to welcome Merchantwise as a key licensing partner for Cult of the Lamb.  The game is a massive hit worldwide with a huge and very loyal fanbase so it’s brilliant to secure international representation for consumer products across APAC through the Merchantwise team.

“They are joining us at an exciting time for Cult of the Lamb’s consumer products programme – we have already secured several exceptional partners and we are looking forward to meeting potential future partners next month at Brand Licensing Europe in London to complement Merchantwise’s activity.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.