Designer Savannah Miller has teamed up with brand and retail specialist Damian Hopkins CBE to launch new womenswear brand, Vivere.
Vivere – an Italian verb meaning to live, be alive, last, endure or live through – aims to embody contemporary femininity, defined by a sense of relaxed, timeless and functional elegance.
It will debut with an autumn/winter 2023 collection, focusing on elevated fabrications, directional silhouettes and a refined tonal colour palette that includes earthy green and brown hues alongside rich navy and elegant pink.
To complete the leadership team for Vivere, Savannah and Damian enlisted supply chain experts Duygu Leblebici & Nilufer Polat who bring over 30 years of experience to the executive team. Susie Calvert also joins the collective as coo, and Gudrun Kloepsch accompanies on design.
Vivere will launch its autumn/winter collection in August direct to consumers at www.viverelondon.com and in partnership with John Lewis, available at selected stores: Peter Jones, Oxford Street, Bluewater, Edinburgh and Cheadle Manchester, as well as online at www.johnlewis.com.
Beth Pettet, head of fashion brands at John Lewis, said: “We are thrilled to be the exclusive launch partner for Vivere as they launch their first to market autumn/winter collection. Savannah’s take on the ‘new smart’ is sure to resonate with our customers and we look forward to adding the collection to our branded offering – bringing together new and established brands like nowhere else on the high street.”
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