Range will be led by stainless steel model construction sets of show’s house robots.
Licensing Link Europe has secured a deal with Demand Media for a new line of Robot Wars gifting.
The company’s range will be led by stainless steel model construction sets of the show’s house robots – Matilda, Sir Kill-a-Lot, Dead Metal and Shunt, which all form an integral part of the merchandising programme for the Mentorn Scotland series.
The Demand Media construction sets can be bought separately or as one four-pack set.
The gifting selection also includes a first aid kit in a tin, plasters tin and workshop enamel mugs, all illustrated with the house robots.
The range – which was showcased at Spring Fair last month – will launch at retail in September.
Jason Fenwick, md of Demand Media, said: “The popularity of both the show and its house robots has made Robot Wars an ideal property for categories that reflect both its learning-related aspect and its sense of fun.
“We’re delighted with the response to our range and are looking forward to a strong performance at retail.”
Chris Taday, director of Licensing Link Europe, added: “The continuing success of Robot Wars has inspired some marvelous licensed product. The Demand Media range, combining useful gifts and fantastic construction sets, all inspired by the show’s wildly popular house robots, is yet another winner.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
